In a blender, combine pineapple, rum, sugar, coconut milk and ice.
Blend until smooth.
Serve in a 10oz glass and garnish for flair!
Notes
To spice up your frozen Pina Colada, try using spiced rum.
There are many options for garnish. I rimmed the glass with a mixture of turbinado sugar and toasted coconut and garnished with wedges of pineapple and grapefruit. Other great options are mint, basil, fresh cherries, strawberries, and lime.